Moose Toys designs and manages toy brands with a truly global footprint. With so many well-loved brands in their portfolio, Moose engaged Plural to develop an online presence that both promoted these collections and presented their characters in a very organised fashion.
In the business of making children happy
Moose Toys responsive product website
Moose Toys is a global toy design, development and distribution company that prides itself on innovation, design and quality. Moose products are sold in over 80 countries and maintains over 20 retail brands. To launch Moose Toys’ new brand identity and Australian-based head quarters, Moose appointed Plural to redevelop their digital communications.
Plural initially designed a responsive product site including feature rich content through a range of toy brands and the entire Moose product catalogue. Built with a Drupal CMS platform, the site geo targets specific content to display to various continents around the world. Video content, social media feeds and other API functions are also integrated. In addition to the main corporate site, Plural has also designed various micro-sites for specific toy brands such as The Ugglys, Shopkins and Little Live Pets.