Vaughan Constructions have been a pillar of the commercial building industry for over 60 years. To effectively communicate the values and history of this storied organisation, Plural was engaged to evolve Vaughans' existing brand assets into a larger visual system to be used across all marketing and promotional touchpoints.

Remarkability demands the extraordinary

As a significant player in the design and construction of commercial properties nation wide, Vaughan Constructions required a brand refresh that would highlight their ongoing business success and resonate with prospective customers. Plural was engaged to assess their position in the commerical building industry and aid in the positioning of Vaughans as a historied company with a name for quality.

Solution

After meeting with key stakeholders, it became obvious that the team at Vaughans were passionate about their business and wanted to ensure they maintained their well-respected identity. Plural developed a new range of brand elements that complimented the existing logo and modernised their entire identity system. This resulted in the design of a unique company profile, updates to a range of signage and communication assets as well as a responsive website that highlighted the company’s projects, processes and excellence within their industry.

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