Plural is Australia's leading customer engagement agency for public-value organisations. We believe that by developing and improving community experiences through design collaboration and technology, we can create positive change within ourselves, our clients, and the communities in which we live.

As our name suggests, we stand for community-first. Community-first means that we leverage the power of groups over leveraging individuals. Community-first means being less concerned about how innovation and technology can reach groups and more concerned about how it can be designed to actually improve their lives.

Leadership Team

Our ambition is to improve the trajectory of social and business objectives that nurture the health and wellbeing of Australian communities.

Division for Sustainable Development Goals

Plural has adopted the United Nations Sustainable Development Goals as our guiding principles. These 17 goals aim to advance global development in a way that creates better lives for the people of the world without causing damage to the environment, to other people or to civic institutions. Plural aims to assemble a portfolio of projects that 'move the needle' on each of the 17 goals.

Co-designing with diverse communities

At Plural, we respect the rights of diverse communities around the world and believe that they have a unique, powerful perspective that should be harnessed in the design of societal systems. We respectfully seek opportunities to collaborate with diverse communities and where this is possible, work to ensure that they have presence and influence at the design table.

Our values benchmark our ways of working and set a minimum standard for our projects.

Plural’s foundation has been driven by a startup culture. We have no room for office politics, deadweight or disrespect of any kind. We hate poor quality, bureaucracy and slow-moving organisations – but we’re passionate for well-defined processes and taking on a challenge. We have an obsession for direct communication; with our clients as well as within the team. We love lean, iterative improvements, and success is measured by the value we create for our clients.

  1. Integrity

    Integrity is appealing in a raw, human sort of way. We believe that it breeds trust, and that trust is the foundation of great collaboration.

  2. Ownership

    Ownership is taking the initiative and to bring about positive results. It means not waiting for others to act and being accountable for the results of your actions.

  3. Resourceful

    Resources are finite. Resourcefulness is not. Every skill, idea, process, asset, and person we have is a lever for change. We use each efficiently.

  4. Considered

    We challenge ourselves and others to consider every possibility, every opportunity, by first considering those who we are engaging – with open and empathic minds.

  5. Measured

    We ensure our high standards and pursue excellence by measuring it. Steady and constant personal, professional, and organisational growth. You and us.

Did we mention we’re social?

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