Alzheimer's Australia is constantly looking for new ways to educate people about the relationship between lifestyle and dementia. Plural worked closely with the organisation to develop BrainyApp, a mobile app which allows the user to track and become more aware of regular healthy life choices.

Steps to improve a brain healthy lifestyle

Dementia is the second leading cause of death in Australia, with more than 332,000 Australians currently living with the disease. In the absence of a medical breakthrough, that figure is predicted to rise to around 900,000 by 2050.

Partnered with Bupa Health Foundation, Plural worked closely with Alzheimer's Australia to devise a digital strategy to raise awareness of the risk factors for Alzheimer’s disease and other types of dementia, and to help you live a brain healthy life.


The solution was BrainyApp. A mobile and web application designed to introduce behaviour change interventions to a broad audience in order to help them reduce certain risk factors. Targeted at 30-60-year-olds, the app is based on currently evidence that guides users to positive lifestyle habits to help them improve their brain health.

Users can set activities, post photos and comments and share with others to collect as many gems, or what we like to call ‘brain bling’ as possible. An initial health survey personalises the user experience and suggests activities that the user can track within the app or online.

  • I enjoy working with Plural because they combine a balance of communication, understanding, design, development. Their approach is aimed at finding the best solution for their clients. They adapt their work to the context of each project, whether that is cautious and risk-averse or fast-paced and innovative. Plural are honest both in project communications and business dealings.

    Shane Buswell | National Website Manager, Alzheimer's Australia
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