Plural worked with Melton City Council to design their Economic Development and Tourism Plan. The document outlines the council's long term vision that aims to ensure continued economic growth in the City of Melton.

A unique vision of economic growth

  • Project: Economic Development and Tourism Plan

The Plan has been developed in consultation with over 80 stakeholder representatives including local businesses, government representatives, community organisations and Council staff. 


Our approach to delivering a graphic style for such a corporate document pushed the boundaries of the Council’s brand. We extended both the existing colour and typographic styles into a new and inspiring design document. 

A combination of a local photoshoot and development of information graphics also enhanced the delivery of the content. Both legibility and design hierarchy co-exist in order to balance the design and engage with a vast public audience. 

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