Quintek was conceived to improve warehouse and shelving solutions through both great design and excellent service. Working in tandem with the managing director, Plural developed a new brand identity that embodied the ideals of Quintek's founders.
Warehousing branding ready to rise
Quintek Visual Identity
The business idea quickly established to supply great quality products – in a friendly manner, at attractive prices (same day, if necessary), through carefully selected materials sourcing. Over recent years, Quintek has rapidly increased the number of products they sell, often promoted purely by their customer base. But it was time for change. Our client needed more leverage to grow – a simple brief to a more involved process.
We consulted with our client through a series of branding workshops which saw the birth of a new business name (originally Value Racking). First and foremost, Quintek needed to engage identified niche demographics and develop relationships. Through a well thought out business plan, we also helped carve a solid sales strategy and backed it up with a range of branded sales tools which not only gave Quintek prospects immediate brand presence and extensive product information, but also gave the confidence needed for a growing sales team.