With a desire to dynamically showcase local artists, events and cultural venues, Frankston City Council's arts and culture department, the Frankston Arts Centre, worked with Plural to design and develop The Edge, an online arts network dedicated to the local arts community.

On edge for online arts network

Our process was initiated through consultation with the Council and the local community which identified a need for an online arts hub to connect local artists to each other as well as broader commercial networks. Further consultation determined that such a hub should include a directory of artists and venues, event listings, information on opportunities within the arts sector and a platform for artists and cultural organisations to promote their work.


The brand design was inspired by the project name, The Edge, reflecting Frankston’s geographical location – on the edge of the land and the sea, city and country and on the edge of change. 

The site development was deliberately created as a fluid, flexible and engaging experience for makers of all genres including visual artists, filmmakers, writers, musicians, dancers, actors and designers. Users are invited to sign up to post events and profile their art, or to take a peek when looking for a gallery to visit or a show to see. 

The result of it’s success has been driven by the local arts community who actively participate both on and offline.

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