As one of the most vibrant and dynamic growth areas in Melbourne, the City of Melton required a business development brand with which to market the City to prospective investors and new business. Plural developed a new brand identity system and branded marketing materials to ensure a consistent message across all channels.

Your Venture Starts Here

  • Project: Venture Melton Brand Development

Venture Melton is Melton City Council's investment attraction brand, developed to highlight the advantages of doing business in the City of Melton. Plural was asked to develop both the naming and brand for the Council. Plural’s aim was to help connect the values and the vision of Council’s economic development department with completely new events, activities and ultimately new audiences.


Our supporting brand story of ‘Venture with us’ started a positive conversation by speaking directly to the individual in a way that would take them on a journey from humble beginnings to their ultimate vision. The enthusiastic brand persona delivers a passion for business growth, extending across all touch points and making Venture Melton the most exciting sub brand that the Council has produced to date.

A range of digital and print channels have been produced to rollout the brand strategy including a full colour 44-page prospectus, accompanying marketing material as well as social media profiles and award nights and events. 

  • The City of Melton has worked with Plural over a number of years on a range of innovative branding projects. We are constantly amazed at the fresh and energetic ideas that Plural comes up with and the final product is always of the highest quality.

    Tennille Bradley | Coordinator Development & Tourism, Melton City Council

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