Unifying the Medical One
experience for GPs

Medical One is a leading national provider of health care centres in Australia, offering integrated medical services and healthcare. As part of their expanding network, Medical One actively seeks practitioners suitably qualified, dedicated and motivated to join their Australian team.

How might we unify the practitioner experience to strengthen an expanding workforce and actively promote continuous improvement and education?

Challenge

Medical One actively seeks people suitably qualified, dedicated and motivated to join their expanding medical team in Australia. A common challenge within GP recruitment is the geographic location of doctors and the need to relocate them. Medical One requires medical professionals to be placed in both regional and remote parts of Australia. There is currently a maldistribution of these doctors, with the majority of practitioners based in metropolitan areas, which means it is often difficult to attract doctors to the more remote locations.

Change

Plural partnered with the Medical One team to develop an interactive application that could be utilised as an information hub and recruitment tool for the company. Users of GP Connect can locate Medical One Centres on interactive maps in a clean, user-friendly interface. Information channels such as centre information, team profiles, stories from other GPs and information on the registration process can be accessed on the app. Built for mobile and tablet, GP Connect is available on both iOS and Android and has been successfully promoted as a key information channel for vital medical expositions in the UK and Ireland.

Impact

Through the GP Connect App, there has been a significant influx of overseas trained medical professionals gaining certifications and effectively placed into Medical One Centres, partially in specialist positions.

GP contacts generated

1,200+

App downloads within 6 months

1,840

In-app messaging engagement

+325%

Case Study / Melbourne University

Taking Australia's largest medical collections online

Digital, Website
Read case study

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