Planning and executing a successful social marketing or advocacy campaign has never been more involved. No longer focused exclusively on media relations, it now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially viable outcomes.
Unpacking a good campaign strategy that strengthens your message and reaches more of your community creates significant value. Plural works to uncover actionable insights that incorporate community attitudes and public policy — making it even more relevant at times and in locations that suit them.
