Some cancers can be detected at an early stage when treatment is likely to be more effective. Tests have been developed that can detect these cancers well before any symptoms are present.
The new health promotion initiative, partnered between NWMPHN, Western Health, IPC Health, Cancer Council Victoria and the State Government of Victoria aimed to help reduce the incidence of cancer in the community and increase early detection rates. The ‘Let’s Talk about Cancer’ pop-up launched to provide a welcoming space for people to come in and talk to friendly, trained staff and volunteers about how to prevent and detect cancer.
Plural worked closely across the joint-venture project to launch the initiative that aimed to get local people talking about cancer with their friends, family and health professionals. To develop a brand identity for the initiative, Plural denoted the meaningful conversations of the pop-up shop through using various languages and speech bubbles throughout the visual language. No matter your background, ethnicity or language that you speak, the conversation around cancer is the same.